Pricing
How Much Should a Business Website Cost in 2026? (UK Guide)
Craftnor · 19 May 2026 · 8 min read
Quotes for the same brief regularly range from £900 to £40,000 in the UK, which tells you the market is not pricing the same thing.
This is what sits behind those numbers, and how to compare quotes that look nothing alike.
The realistic bands
For a UK small or medium business commissioning a custom site in 2026:
- £1,000–£3,000: template-based, minimal strategy, usually a solo freelancer
- £4,000–£9,000: custom design on a small brochure site, some strategy work
- £9,000–£20,000: custom design and build, research, copy support, integrations
- £20,000+: e-commerce at scale, complex integrations, or multi-site rollouts
What genuinely moves the price
In rough order of impact:
- Number of unique page templates, not number of pages
- Whether copy and photography exist or need creating
- Integrations: booking, payments, CRM, stock systems
- E-commerce catalogue size and complexity
- Accessibility and compliance requirements
What inflates a quote without helping you
Discovery phases that produce a document and no decisions. Bespoke CMS builds where a standard one would do. Animation work that adds weight and nothing else. Ask what each line item changes for your customer. If there is no answer, cut it.
“Ask what each line item changes for your customer. If there is no answer, it is not part of the website, it is part of the invoice.”
Next step
If this described your website, the fastest way forward is a free audit. You get the findings whether or not we work together.