Trades & Construction
Lux Electrics +86% qualified quote requests
A trusted Leeds electrical contractor with a website that did not reflect the quality of its work. We turned it into a focused, local lead-generation engine.
Project snapshot
- Client
- Lux Electrics
- Market
- Trades & Construction
- Scope
- Website Redesign, UI/UX Design, Web Development
The challenge
What was going wrong.
Lux Electrics had years of experience, strong customer reviews and a broad domestic and commercial offer, but its website made all three difficult to see. Services were buried, mobile visitors struggled to call or request a quote, and there was little to distinguish the company from dozens of local competitors. The team needed a site that built trust quickly and produced better enquiries without adding more admin.
The interface
Built to feel as dependable as the team.
Strong contrast, direct language and familiar trade cues make every page easy to scan. The system moves cleanly from desktop to mobile without losing urgency or trust.
The approach
What we did about it.
- 01
Reframed the homepage around the customer’s immediate questions: whether Lux covers their job, serves their area, can be trusted and how quickly the team will respond.
- 02
Built a clear service architecture for fuse board upgrades, rewires, EICR testing, lighting, EV chargers and commercial maintenance, giving each high-intent search its own destination.
- 03
Created a bold black-and-yellow visual system inspired by trade safety graphics, supported by real project photography, certification marks, review proof and a recognisable local identity.
- 04
Designed a short quote journey with persistent phone access on mobile, clear response expectations and enough job-detail fields to qualify the lead without creating friction.
The result
Measured from the client's own analytics.
- Qualified quote requests
- +86%Qualified quote requests
- Mobile call conversions
- +54%Mobile call conversions
- More service pages viewed per visit
- 2.1×More service pages viewed per visit
- Average quote turnaround after launch
- 48hrsAverage quote turnaround after launch
Results are based on client analytics and operational data after launch, compared with the previous website where a baseline was available. Outcomes vary by business, market and traffic quality.
In the client's words
“The new site finally looks like the standard of work we deliver. Customers arrive knowing what we do, where we work and what happens next, so the enquiries are much easier to turn into booked jobs.”
Verified client feedback