Trades & Construction
Ferrow Construction +3.4× qualified quote requests
A £6m contractor with a website that looked like a sole trader. We rebuilt the credibility, and the size of the jobs changed.
Project snapshot
- Client
- Ferrow Construction
- Market
- Trades & Construction
- Scope
- Web Design, Website Redesign, Web Development
The challenge
What was going wrong.
Ferrow was being invited to tender for jobs well below its capability because the website undersold the firm. There was no project record, no accreditations or sense of scale, and the quote form asked for eleven fields before telling anyone what happened next.
The new experience
Built to match the scale of the work.
A confident digital presence gives procurement teams immediate proof of capability, experience and project scale.
The approach
What we did about it.
- 01
Built a project archive template with scope, value band, duration and photography, so a prospect can see comparable work in ten seconds.
- 02
Surfaced accreditations, insurance cover and health-and-safety record where procurement teams actually look for them.
- 03
Cut the quote form to four fields and made the next step explicit: a call within one working day.
- 04
Added sector landing pages for commercial fit-out and residential development, the two job types worth chasing.
The result
Measured from the client's own analytics.
- Qualified quote requests
- 3.4×Qualified quote requests
- Pipeline attributed to the site in 6 months
- +£410kPipeline attributed to the site in 6 months
- Form fields, down from 11
- 4Form fields, down from 11
- Local ranking for commercial fit-out Birmingham
- #2Local ranking for commercial fit-out Birmingham
Results are based on client analytics and operational data after launch, compared with the previous website where a baseline was available. Outcomes vary by business, market and traffic quality.
In the client's words
“Our old site made us look smaller than we are. Now it looks like the firm we actually built, and we get quote requests from jobs we would never have been invited to.”
Verified client feedback