Real Estate & Property
Alder & Rowe Property +74% property viewing requests
An independent estate agency with strong local knowledge but a website that made every listing feel the same. We rebuilt the search and enquiry journey around how people actually choose a home.
Project snapshot
- Client
- Alder & Rowe Property
- Market
- Real Estate & Property
- Scope
- Website Redesign, UI/UX Design, Web Development
The challenge
What was going wrong.
Alder & Rowe had an excellent local reputation and a growing portfolio, but its website buried that advantage. Property search was slow on mobile, filters reset between pages, and viewing requests went through a generic contact form with no property context. Buyers and tenants were leaving for portals before speaking to the team.
The property experience
Local expertise, made effortless to explore.
An image-led search experience helps buyers discover the right home quickly while turning neighbourhood knowledge into a reason to contact the agency.
The approach
What we did about it.
- 01
Rebuilt property search around the filters people use first: location, price, bedrooms, property type and availability, with selections preserved throughout the journey.
- 02
Created image-led listing pages that surface key facts, floorplans, location context and viewing availability without forcing visitors through tabs or downloads.
- 03
Connected each viewing request to the relevant property and branch, giving agents the context they need before making contact.
- 04
Introduced local area guides and valuation landing pages that turn Alder & Rowe’s neighbourhood expertise into organic traffic and seller enquiries.
The result
Measured from the client's own analytics.
- Property viewing requests
- +74%Property viewing requests
- More listings viewed per visit
- 2.3×More listings viewed per visit
- Mobile search abandonment
- −41%Mobile search abandonment
- Property valuation enquiries
- +36%Property valuation enquiries
Results are based on client analytics and operational data after launch, compared with the previous website where a baseline was available. Outcomes vary by business, market and traffic quality.
In the client's words
“The new site finally reflects how well we know the local market. Viewing requests arrive with the right property details, and our team spends far less time qualifying basic enquiries.”
Verified client feedback